Student Project

 

Briefing: " imagine, create & design a campaign focused on the dramatic rate of jobless Spanish young people "

 

Idea: conceiving a new line for the brand Zara, which will be called Zara Beta.  The clothes of that specific collection will exclusively be designed by students achieving their last year of " Fashion Design " and sold in all Zara's boutiques.

 

Tool: based on a competition among  3 - members teams composed of a fashion designer ( clothes ), a graphic
designer ( visual support ) and a photographer ( "lookbook" ). All the projects will be put online on the specific " Zara Beta "website so that the public may elect its favorite project.
 

Concept: Models represent people " in search of themselves "... Having not been able to show their capacities until now and to express their creative potential, they are represented without any face, waiting for a chance to materialize their talent.